Boost Channel Performance with the Channel Loyalty Program Guide 2025
The Channel Loyalty Program Guide is your go-to resource for building smarter, more effective channel strategies in 2025. Whether you're looking to improve partner engagement, increase reseller performance, or launch a loyalty program from the ground up, this guide equips you with the frameworks, benchmarks, and best practices to get there. Built for channel marketers, partner managers, and B2B growth leaders, it unpacks real-world tactics and tools to turn your indirect sales into a scalable, revenue-driving machine.
Key Takeaways from the Guide:
📊 Activate MDF & Co-Op Funds Effectively – Learn how to structure and deploy marketing funds to drive real partner-led demand.
📈 Design the Right Loyalty Program – From tiered models to performance-based rewards, get actionable insights to match the program to your channel goals.
🎯 Identify & Empower the Right Partners – Use qualification criteria, segmentation tactics, and training plans to maximise partner commitment and output.
⚙️ Track, Optimise, and Scale – Discover KPIs, automation tools, and performance dashboards to gain full visibility and control over your program.
Why You Need This Guide
Channel growth isn’t just about recruiting more partners — it’s about building relationships that deliver results. This guide shows you how to structure a channel loyalty program that drives partner engagement, increases market coverage, and improves ROI. Whether you work with 5 or 500 partners, this is the guide to transform your channel into a true growth engine.