Emotions are commonly forgotten. B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a key rule here.
We have an enriching conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He's also an executive producer, on the one hand, of Academy of Television Arts & Sciences, and, on the other hand, of Producers Guild of America.
We talk about the following points: