Video pill: B2B creative trends with Hunter Johnson

Emotions are commonly forgotten. B2B also decides emotionally, but we're still rational when building campaigns. That's why creative has a key rule here.

We have an enriching conversation with Hunter Johnson, the CEO of Xpedition, a creative agency. He's also an executive producer, on the one hand, of Academy of Television Arts & Sciences, and, on the other hand, of Producers Guild of America. 

We talk about the following points:

  • B2B linking with the entertainment world.
  • Building creatives from the top to the bottom of the funnel.
  • B2B emotional creative.



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