---
title: "Video pill: Marketing and sales alignment with Dacia Coffey"
description: Companies commonly allow marketing and sales teams to work separately with different KPIs. In this video pill, we have a great conversation with Dacia Coffey around the critical mistakes that CMOs must avoid and crucial recommendations to consider when aligning sales and marketing.
image: https://landingpages.gotoclient.com/hubfs/photo-1521737852567-6949f3f9f2b5-2.jpeg
---

[![Gotoclient](https://landingpages.gotoclient.com/hubfs/01-website-Images/Gotoclient.svg "Gotoclient")](https://www.gotoclient.com)

# Video pill: Marketing and sales alignment with Dacia Coffey

Companies commonly allow **marketing and sales teams to work separately** **with different KPIs**. In this video pill, we have a great conversation around the **critical mistakes CMOs must avoid** and** crucial recommendations** to consider when **aligning sales and marketing**. In this discussion is participating **Dacia Coffey**, the CEO of **The Marketing Blender**. She's also a Member of multiple nonprofit Boards of Directors, an international speaker on B2B marketing and branding, and so on.

You will obtain key information about:

- Sales and marketing KPIs.
- Crucial mistakes to avoid.
- Tips when aligning sales and marketing.

![photo-1521737852567-6949f3f9f2b5-1](https://landingpages.gotoclient.com/hs-fs/hubfs/photo-1521737852567-6949f3f9f2b5-1.jpeg?width=381&name=photo-1521737852567-6949f3f9f2b5-1.jpeg)

 

### Apply now: