Video pill: Marketing and sales alignment with Dacia Coffey

Companies commonly allow marketing and sales teams to work separately with different KPIs. In this video pill, we have a great conversation around the critical mistakes CMOs must avoid and crucial recommendations to consider when aligning sales and marketing. In this discussion is participating Dacia Coffey, the CEO of The Marketing Blender. She's also a Member of multiple nonprofit Boards of Directors, an international speaker on B2B marketing and branding, and so on.

You will obtain key information about:

  • Sales and marketing KPIs.
  • Crucial mistakes to avoid.
  • Tips when aligning sales and marketing.



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