Video pill: The lead generation follow-up plan with Adrian Falk

When developing B2B lead gen campaigns, sometimes we tend to focus only on getting new leads instead of thinking about what we will do once we generate them. That's why in this video pill, we talk about the lead generation follow-up plan. Adrian Falk, Director and Founder of Believe Advertising & PR, an integrated agency that works with leading national and international brands, gives helpful insights to carry out the lead gen follow-up plan.

You will obtain key information about:

  • Why the lead generation follow-up plan
  • The lead gen follow-up workflow
  • Tips when a lead is contacted by email and phone



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